Often the only sale made during an advertising campaign is the sale made by the advertising rep to you! Business owners can incur huge amounts of money in attracting new clients to their business by making simple advertising mistakes.
Join Tabitha Wellman, CEO of Innova Business to learn how you can transform advertising into an investment that supports your business growth strategy.
You will learn …
- The difference between branding and lead generation in advertising.
- How to turn your advertising dollars into an investment in your business growth.
- How to ensure that your advertising dollars are spent in the best possible mediums for your business.
- How to calculate conversion rates so that you can determine advertising methods with the lowest acquisition costs.
- How to ensure that your adverts bring you a return on your investment.
- The 4 essential elements to creating an advertisement that works.
- The tricks to writing headlines that have impact.
- How to ensure that your adverts are communicating a sales message.
- How to design the layout of your advert so that it sells!
- How to get your phone ringing when you place an advertisement without discounting your products or services.
- How to test and measure the effectiveness of all your business advertising.
This CD is terrific value at $29 or you can purchase it as part of the Jump Start Your Business Program Series of 8 CD’s. |